The Truth about Tandems

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“So … We’re friends now, right?”
“Yeah, for sure man. Why?”
“Well, cause I’ve gotta ask a question. I don’t know if you remember when I came out with my girlfriend and made my first skydive, but I have to know … Did you have a boner when you took her on her jump?”

Will Forchet looked at me as if I’d asked him the stupidest question ever posed to anyone in the history of mankind, and replied very matter-of-factly, “Of course I did. I jam a boner in EVERYONE’S back!”

By the time I had gotten around to asking Will that particular question, I’d been in the sport for more than a year. By then, there was no real doubt in my mind that there were some pretty over-the-top personalities in the sport, but a very rare few who decided to make it their profession. Even fewer who chose to spend their days strapping other human beings to them potentially dozens of times a day. I guess that particular combination can lead to some very strange, funny, and sometimes downright disgusting stories.

1. Dedication

JJ had been jumping his ass off all day long. It was hot, it was dusty, it was hours from sunset, and the poor guy hadn’t been feeling well from the first load. Usually, when JJ and I were jumping together, he was a total ham. He’d have a blast with both student and me on and off video, but this day was far from the usual. As I hung from the strut and watched him and his student work their way out the door, he looked simply miserable. Even so, in freefall he was in total control, and gave his student a great ride as always.

Then came the signal of “five-five” and the pull. Back then we were jumping Relative Workshop Vector Tandems with F-111 360s, and the only thing I could say when JJ’s canopy came out was, “FUCK!!” My neck actually hurt from the speed I had to look up to keep the tandem in frame it opened so fast! It was a complete train wreck.

As JJ came in for a landing, he actually slid in and sat his tandem down which, until then, was something I’d never seen him do. I actually thought he may have hurt himself on the opening, and as soon as I’d finished filming the post-jump interview with the student, I went over to make sure that he was all right.

“I shit myself.”

“Uhhhhh … ” was all I could manage to get out at first.

“Uhhhh, you did what?”
“I said I shit myself. I shit myself on opening, and it’s been running down the legs of my jumpsuit the entire canopy ride!”

I would have started laughing my ass off uncontrollably if he hadn’t looked so completely pathetic—and almost started to anyway—but just then both JJ and I heard someone yelling from across the landing area, “JJ, you’re ON THE NEXT LOAD! GET OFF YOUR FUCKING BUTT!” I, on the other hand, was not turning the load and the last thing I saw from our load was JJ run/waddling his way across the dusty landing area with what looked like desert mud caked all down the back of his suit. The crazy part? He got on that next load!

2. Lord Simeon of Kent

“I’m just ready to go skydiving,” said Simeon to the camera in the best English/effeminate accent he could possibly muster. The English part of the accent was easy because he was English, and the effeminate part kept going, because all of us were laughing hysterically. He was dressed from head to toe in the brightest pink jumpsuit on the planet, as well as sporting a very large floppy billed fuzzy pink hat with feathers around the rim, which even had a chinstrap thanks to the rigging loft.

I don’t think anyone actually believed he was going to show up to his student dressed and acting the way he was, least of all his student Herb, who just about dropped when he realized that we weren’t kidding, and this actually was his instructor. From the limp-wristed handshake, up to the almost blushing expression as Herb sat on his lap in the Skyvan for the hook-up, Sim never broke character. He didn’t break as he sauntered toward the door, didn’t break as he had an almost “O” face as he banged out the gainer on exit, and didn’t break as he offered me the same limp-wristed handshake in freefall. It was priceless, and to this day I guarantee if Herb ever had the balls to show his video to friends, none of them ever paid any attention to him.

3. Talk Radio

“It’s KFBK talk radio in Sacramento,” said the local reporter, who was out at the DZ in search of a story. She had decided that in order to talk intelligently about “extreme sports,” she really should have some type of experience with them and a skydive was what she had come up with.

“All right. Just so you know, the microphone isn’t going to pick up anything but wind noise in freefall, but you should be able to pick up the conversation once the parachute is open.”

I honestly didn’t have a fucking clue if it would pick any of it up, but it sounded good. I had run the microphone cord up to the collar of her T-shirt under her jumpsuit so that it wouldn’t end up flying all around during the jump.

As we got airborne in the PAC, she started asking all the usual questions about the jump and what was to come. She was a bit more animated than the average student, but I just assumed that it was the reporter in her and the microphone that gave me that impression. As we got hooked up in the plane, that opinion changed though, and I realized that she was just plain scared. No worries, I thought. I’ve had tons of this type and I can get her to relax, no problem.

Out the door and she was great. She arched on exit, opened her arms when I tapped her shoulders, and geeked the cameraman once he was in front of us. No problem! As the parachute opened I was pleased that she’d done as well as she had. It would undoubtedly make for a better broadcast!

“So, what did you think of that?!?” I asked.

“Oh, my god, I think I’m gonna be sick!”

Not exactly the words you want to hear from a student all of ten seconds into the canopy ride. I hopefully thought that perhaps she was just really worked up, and that some calm words following my instructions on what to do if she did have to puke would relax her quickly.

I started to speak. “Just aim do …….wn …” was all I managed to get out before all hell broke loose a mere inches in front of me. In less than a heartbeat, that woman unloaded a never-ending stream of puke and bile that seemed to shoot out of her like lava out of Mt. St. Helens! She convulsed and twitched, and burped and gurgled for what seemed like a lifetime until the barrage of spew finally ceased. As I surveyed the scene, she seemed to have suffered little to no damage from the barf bomb she’d set off. I was a devastated mess. She had managed to cover me from head to toe, somehow even managing to puke around herself to cover the entire front of my jumpsuit. After a deep breath and a bit of a chuckle, I only had one thing to say.

“Did you eat oatmeal and bananas today? ‘Cause that’s what it tastes like.”

4. Full Service Skydiving

“Grab my tits!”
“Um, what?”
“Grab my TITTIES,” said the tandem student strapped to Jim’s chest. “Grab my tits and squeeze ‘em. Squeeze ‘em HARD! It’s my fucking 45th birthday, and I want my titties SQUEEZED up here!”

Jim, being a can-do, aim-to-please kind of instructor, took a look at his altimeter, judged that he had a little altitude to play with, aimed himself toward the DZ and dropped his toggles. Jim had big hands, but the pair on his student was simply overflowing as he gently laid his hands across her ample bosom. “Squeeze!” she said, so, Jim squeezed. “HARDER!” So Jim squeezed harder and harder. Jim went right ahead and kept squeezing harder even as she started to moan, then yell, then put her hands on his and help him squeeze just that little touch more. Then, she had what Jim would later describe as an “Earth-shattering orgasm,” right before she passed out.

If you are reading this at your local DZ, then there is more than likely a tandem instructor in your midst. If that tandem instructor has been at it for more than a week or two, I can promise you there’s a story. Probably lots more than one. Probably stories a lot like this, or even stranger. Go ask him/her and I’ll bet you they’ll tell you to take a seat, ‘cause it’s a good one!

The Fuckin' Pilot

Monthly Columnist

About the author: The Fuckin’ Pilot has more than 8,500 hours of flight time; 5,000 of those have been piloting jump ships for skydiving.

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Connect, Inspire … Win

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“Who wants to be part of something excellent?”

I was an Arizona Airspeed fan before I knew their storied history or their record in competition.

In June 2005, I hired Craig Girard and Kirk Verner to host a 30-way camp during Skydive Carolina’s anniversary boogie (which would later morph into CarolinaFest). On the final day of the event, while running past a dirt dive to hot fuel a plane, Craig called me out.

Surrounded by 30 jumpers, Craig stood in his signature style that allows you to pick him out of a group from 500 yards away—bodyweight leaning to one side, hand on his hip with his black and teal jumpsuit tied at the arms around his waist with that cool, surfer-like demeanor.

He said, “Dude, when are you going to stop working and have some fun? Go get your rig and jumpsuit and let’s go.”

I could feel the group mentally roll their eyes. I tried to save them from their despair and told him my paltry jump number. I had 150 jumps and had no business being on a dive that I could potentially screw up for everyone who had been jumping for three long days.

It was as if he never heard me, because his response was immediate and without hesitation. “Perrrrfeeccttt. Grab your stuff, you’re in the base with me. Let’s go.”

I’d pay good money for a picture of that 30-way, taking grips on Craig out of the back of a blue and white Fayard Casa, feeling like a rock star. Looking back, it wasn’t the jump that stands out in my mind, but the goodwill gesture that few others would have extended. Whenever I’ve worked with Craig, Kirk, Eliana and other Airspeed members they’ve always been a class act. I was inspired and became a fan of the Airspeed brand—not because of their amazing record, but because of how they treated me.

If skydiving was more prominent in the national spotlight, Airspeed would have sponsorships with the biggest brands in the world—certainly because of their talent, but also because of the intangibles that resonate with people. If a brand can create a connection beyond the product or service it offers, then customer loyalty is born.

Earning loyalty equates to people who will happily tell others of your greatness. There is no type of advertising more powerful.

Examine these iconic brands with huge consumer-base loyalty: Toms, Zappos, Whole Foods, Amazon, Costco, Southwest, Wegmans, REI and Goodwill. These companies all focus on creating a connection with consumers by exceeding expectations via a higher social purpose or delivering amazing customer service.

The companies that can inspire are the ones that win.

As Simon Sinek beautifully put it, these companies understand the ‘why’ of their existence and not just the ‘what’ of their existence. The companies that can inspire are the ones that win.

If five drop zones were in the same marketplace with the same budgets, same aircraft and same price points—all variables being equal—which one would have market share and greater revenues? The answer is the one that inspires and creates a connection with its customers. In the early stages of business, these companies would all be neck and neck because no one would know the difference. With time, a competitive advantage would be gained, because word-of-mouth needs time to spread.

My vision for great marketing is larger in scope than a quick promotion to drive traffic. In addition to advertising, I push for companies to focus on the small details that revolve around every customer point of interaction and making it great. Advertising is important to draw in new customers, but focusing on details designed to exceed customer expectations makes these new customers loyalists who become repeat customers, who happily tell their social networks about why that drop zone is unique. This approach offers long-term sustainability and a well-defined roadmap for a solid marketing plan.

Our industry has a great opportunity to thrive because the product we sell exhilarates and inspires. However, our service (a life-changing skydive) is not enough to build loyalty. Customers already expect to be inspired by making a skydive—that’s why they come to the drop zone in the first place. Exceeding expectations will require more. If our hangars haven’t been cleaned in weeks, jumpsuits not laundered, instructors looking as if they just got of bed, aircraft not washed in weeks, then we won’t make the connection we need to make. Ultimately, the connection lies in the hands of DZ staff and instructors—all of whom must be passionate about what they’re doing. The skydive is just one part of the overall experience.

Our customers only spend about 26 minutes in the air and the rest of the time on the ground. How do we make them feel when they’re on the ground for the hours that they’re with us?

When making presentations both in and out of the skydiving industry, I always ask my audiences this question: “Who wants to be part of something excellent?” To date, I’ve never had anyone not raise their hand and acknowledge that this isn’t a desire. We all do. But what does being excellent actually mean? It means paying attention to the details, especially when we don’t want to. It’s giving a tandem student who checks-in at the end of the day the same level of enthusiasm as the one who checked in at the beginning of the day. It’s cleaning the bathroom at 2 p.m. when it’s not your responsibility or conversing with students on a weather hold. Oftentimes, it’s the details we take for granted that are the most important.

A well-designed website with strong SEO, a polished brand, a good social-media marketing campaign and creating interesting content are all components to good marketing, but their effectiveness will never reach full strength without the focus on connection. Our objective must be more than just making money. The best drop zones in the world are the ones that focus on the entire customer experience—both before and after the skydive. If we can amaze our customers … the money will take care of itself.

James La Barrie

Monthly Columnist

About the author: As a former drop zone manager for nine years with proven results, James La Barrie is a different kind of marketing professional. As the founder of DropZone.Marketing, he helps his DZ clients increase revenues by implementing techniques in word-of-mouth marketing (WOMM), social media, company culture, branding and world-class web design.

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F**k (NSFW)

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fuck fək/ vulgar slang
verb [ trans. ]
1 have sexual intercourse with (someone).
• [ intrans. ] (of two people) have sexual intercourse.
2 ruin or damage (something).

an act of sexual intercourse.
• [with adj. ] a sexual partner.

used alone or as a noun ( the fuck) or a verb in various phrases to express anger, annoyance, contempt, impatience, or surprise, or simply for emphasis.

ORIGIN early 16th cent.: of Germanic origin (compare Swedish dialect focka and Dutch dialect fokkelen); possibly from an Indo-European root meaning [strike,] shared by Latin pugnus ‘fist.’

Without a doubt, my favorite word in any language (not that I speak any others). I’ve been criticized for my consistent use of it for as long as I can remember, yet from the school-yard to the drop zone, I defy you to give me a word anywhere near as eloquent and to the point. Yes, eloquent … It’s also the only word I know of that can be used to make up an entire sentence almost on its own.

“Fuck dude … Did you see that fuckin’ fucker fuck that shit up? That shit was FUCKED!”

Makes complete sense, doesn’t it? Not exactly a sterling use of the English language to be sure, but to pretty much anyone, anywhere, that sentence is quite easy to understand. In my opinion, there’s no other word that can allow you to express yourself more with less and that’s why you’ll find it strategically placed in absolutely every article I’ve written to date. So why, knowing how widely used by all walks, and how accepted and expected its use is in “extreme” lifestyles, does a little four-letter arrangement of symbols cause such a stir? It’s almost like the word fuck is a politician running for office. On each side you’ll find staunch supporters for it, and fervent opponents against it, and it’s difficult to get people to sway one way or the other (publicly). Yet just like the old saying “there’s no atheists in foxholes,” I have yet to meet anyone who doesn’t have a good old fashioned “FUCK” in ‘em under times of stress.

She was about the most proper woman I’d ever met. She showed up to the drop zone in khaki slacks, ironed meticulously with a crease that could cut paper, a crisp clean white shirt buttoned all the way up, a knit light blue sweater and a pair of very sensible shoes. The only jewelry she wore was a thin gold chain outside her blouse with a small gold cross hanging from it. She spoke very quietly, almost bordering on a whisper, avoided eye contact whenever possible, and was quite obviously very uncomfortable on camera. Getting the pre-jump interview done was painful to say the least, and I did my best to keep it short and sweet. I expected the jump to go pretty much on par with the interview, and settled in to the camera seat in the 206 for a quick nap.

The hook-up before the jump went pretty much as expected, with her turning bright red knowing she was being filmed while some “man” did things behind her that she not only didn’t understand, but obviously considered quite suspect. This all made the aircraft interview even worse than the ground one was. “Ready to jump??” I said with fake enthusiasm. The only response I got was a curt nod …

I climbed out on the strut of the 206 and got myself ready for the exit. I watched as she obediently did as her instructor told and placed her foot on the step next to his. I watch as she firmly grips her harness in anticipation of the impending disaster her eyes said she expected, then, I shifted my attention to the instructor’s shoulders to cue on the rollout. “Ready, set, go!” As they left the plane I, just like the instructor, was much more focused on the exit than on the condition or antics of the student, so as the pair turned toward me after the drogue had been tossed, I got the shock of my life! This prim, proper and all together forgettable ghost of a woman had turned into a complete raging animal!

“FUCK FUCK FUCK!!! Fucking fuuuuuuucck! THIS SHIT IS FUCKING AWESOME!! Fuck yeah! HOLY FUCKING SHIT!!!” It just kept coming and coming … Over the years I’ve gotten pretty damn good at lip reading, just as every camera flyer I know has, but you didn’t need to be able to read lips to see what she was saying. Her lips, coupled with the two very prominent middle fingers being shoved vigorously toward my camera made it very clear. It went on for the entire freefall!

“FUUUUUUUUKKKkkkkkk” was the word quite obviously on her lips as the canopy opened and I fell away, quite simply too shocked even to laugh. I must have had a pretty strange look on my face as I stood on the ground waiting for her arrival, ‘cause Danny Koon took one look at me and said “Damn Dean … What happened, man? Crazy jump or what?” All I could come up with was “Danny boy, I’m not really sure what I just saw but … I gotta see this fucking video!”

Then she came in for a landing. She wasn’t screaming profanities at me anymore, nor was she flipping me off. There was no doubt that she was still pretty excited, and had a big smile on her face as she and her instructor came to a sliding stop in front of me in the landing area.

“So take off your goggles and tell me what exactly you thought of that!?!”

Her instructor helped her pull the goggles from her face, and I swear it was like watching a scene from a movie. As the elastic cleared her faced, she blinked once or twice in embarrassment, not at her antics on the skydive, but quite obviously at the camera in her face, forced herself to glance once or twice at me, change her posture back into the proper little lady she had been only 30 minutes before and said, “That was quite a nice experience. Thank you very much.” And walked the fuck away.

It’s this story and so many more I’m sure you’ve read that make people feigning disgust over the use of a so-called “bad word” that has me using them more than ever. I, like a lot of people I know, don’t think there’s a damn thing wrong with the occasional good ‘ol fashioned “FUCK,” and I applaud its proper use whenever the mood strikes! I don’t believe for an instant that there is any such thing as a bad word, knowing from personal experience that I can make “ma’am” or “sir” sound just as nasty as “asshole.” So the next time someone starts giving you a hard time for dropping the occasional “F Bomb,” just smile widely and say, “Sorry about that … SIR!”

The Fuckin' Pilot

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About the author: The Fuckin’ Pilot has more than 8,500 hours of flight time; 5,000 of those have been piloting jump ships for skydiving.

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A Cultural Revolution

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They say it is easier to be accepted to Harvard University than it is to be hired at the call center. In 2012, the online shoe (and now apparel) megastore eclipsed $2 billion in sales. I’ll say that again … two billion! This year, Fortune ranked Zappos #38 of the 100 best companies to work for in the United States. What is it that makes this company tick? CULTURE.

James and Zappos CEO Tony Hsieh at Zappos headquarters in Las Vegas.

James and Zappos CEO Tony Hsieh at Zappos headquarters in Las Vegas.

In 2013, I visited Zappos headquarters in Las Vegas for an intensive three-day study program to learn about the ins and outs of this extraordinary business that morphed from a seemingly normal company into one of the happiest places I’ve ever visited. Roaming the halls of Zappos feels like walking through a hangar during a boogie where multiple planes are constantly turning with no shutdowns. The energy is palpable, everyone is positive and it certainly doesn’t feel like any workplace I’d ever visited.

Just becoming a call-center rep feels like a privilege. The level of vetting to suss out the right candidate is extensive. Prior work experience and an impressive resumé come in a distant second to personality. Zappos is so focused on maintaining its positive culture that it recognizes the danger of bringing in a highly skilled candidate with a poor attitude. One bad apple could truly spoil the bunch and this is why the company goes through great pains to only bring in the best apples. Urgent positions within the company may sit empty for six months until the right candidate is located who will add, and not detract, from the culture. The leadership recognizes that anyone with the right attitude can be trained.

Zappos’ HR department members are literal gatekeepers, carefully selecting who they let in the inner circle.

Here’s where it gets crazy. Once a new hire is selected, he or she attends a four-week training program. At the end of the first week, the new employee will be offered$2,000 to quit. At the end of the second week, a $3,000 offer is made. Zappos wants to weed out anyone who may doubt that the culture is a right fit for them. They certainly don’t want anyone to stay because of money. Zappos offers compensation to quit to supplement income while the individual seeks another job. Only 2 percent of the company’s new hires ever accept the buyout. To say Zappos is zealous about their culture is an understatement.

Think for a moment: What emphasis do drop zones place on the personalities of tandem instructors? Some are more discerning than others, but oftentimes if the season is about to start and a DZ is short staffed, almost any warm body will do. For many, the interview process is: “Do you have at least 500 jumps, are you Vector- or Strong-rated and have you killed anyone?” Check, check, check … “OK, you’re hired!”

Think for a moment: What emphasis do drop zones place on the personalities of tandem instructors?

Of course, we wonder why things become so caustic for many DZ staffs. It only takes one negative attitude to change the happiness quotient within the community. Rather than enjoying a season, many can’t wait for it to end.

So where does culture begin? There must be a baseline or a foundation that is at the heart of what the organization stands for. Everyone knows a skydive center offers skydiving, but what is the moral compass that everyone at a DZ can live by? This is not unlike the Constitution that serves as the foundation for legal decisions within the United States. For Zappos, it’s their core values. When Zappos CEO Tony Hsieh decided that they needed a foundation, he asked his employees to dream. Hsieh asked, “What are the important things that you’d like to have in your workplace?” The response resulted in more than 1,400 suggestions that were whittled down to the following 10 Core Values:

  1. Deliver WOW through Service
  2. Embrace and Drive Change
  3. Create Fun and a Little Weirdness
  4. Be Adventurous, Creative and Open-Minded
  5. Pursue Growth and Learning
  6. Build Open and Honest Relationships with Communication
  7. Build a Positive Team and Family Spirit
  8. Do More with Less
  9. Be Passionate and Determined
  10. Be Humble

These 10 core values are found EVERYWHERE around the Zappos campus, from the stairwells to the security badges that everyone wears. It’s the living, breathing foundation for the company and is the basis for every question that comes up. Every hiring and firing decision is made based on these values. The company has an identity and these 10 core values are its DNA.

To the DZ owners and managers who may be reading this, what is important to you?

When you started the venture of becoming a DZ owner, you undoubtedly had passion in your belly to start something and make it great. Are you as enthusiastic now as you once were? Is the community behind your values and dreams or have you even expressed them? As a consultant, I challenge my clients to identify their values as well as the values of the staff.

A typical skydiving season is rigorous, even if it’s just six months. Each weekend day averages between 12 and 14 hours, the temperatures are extremely high and emotions get higher. Can a DZ afford not to carefully vet its workers (who represent you to the customer) and also hold to a set of values that everyone buys into? This industry leads to rapid burnout even if starting out with the most passionate people. So what can you do and where do you start?

Tips for Developing a Better DZ Culture

1. Establish Core Values.
I’ve had many a DZ employee look at me as if I had three heads and wonder if I realize I’m working in the skydiving industry. My response is, “Are you tired of the drama?” Furthermore, every DZ from a Cessna to a multi turbine is a serious, high-dollar operation that offers the greatest adventure life has to offer. Why do we consider ourselves to be different from an actual high-level organization? Why shouldn’t the internal culture match the service we offer?

2. Become a Gatekeeper.
Hire with extreme caution and carefully consider how a new hire will impact your culture. Create interview questions. Some questions I recommend:

  • What are some of the greatest moments in your life?
  • Who is your hero? Why?
  • If you could accomplish anything, what would it be?
  • What makes you happiest?
  • Who or what inspires you?
  • What motivates you to do more?

A lot of insight can be gained from these answers.

3. Make Hard Decisions.
Creating core values sounds easy, but times will get tough before they get better. DZ management will have to cut people who don’t align with the newly established values of the company. Instructors who just “throw drogues” or “huck meat” have lost sight of what we’re doing and won’t contribute to a positive culture without a change in attitude. We must recognize that all instructors and DZ personnel are part of something far greater—making someone’s day. A day that our guests will never forget. How many occupations get to say that? We must ensure that we do nothing to detract from someone’s experience whether it be with our appearance, language or actions.

4. Communicate and Over-Communicate
One of the largest downfalls for many drop zones is lack of communication. This holds true for most businesses in general. Because things get so busy, the emphasis for regular meetings is lost. The key to these meetings is not just for the leader to speak to the people, but also to host a safe environment where staff can voice their concerns as well. As a general rule, people want to be part of something bigger than themselves. They wish to have a voice as well as tobe heard. If people feel like cogs in a busy wheel, they will burn out and feel under-appreciated.

5. Own It.
Don’t establish core values unless the ownership—the highest person in the organization—has complete buy-in. This initiative must start from the top and if it can’t, it will be a complete waste of time. All-in, or not in at all.

6. Work It.
A culture has to be nurtured. Think of the Super Bowl Champion Seattle Seahawks and the culture established by the easygoing nature of their coach, Pete Carroll. Carroll is never too high or too low. His demeanor is always positive. He praises publicly and punishes privately. It’s all for the greater good to win a championship at the end of the season. DZ management must be like a coach lifting its people up when down and pushing them when exhausted. However, what’s the end goal for each season within a DZ? Is it shared and does everyone have buy-in to reach those goals, or is it just hopes to get through a season?

A Cultural Revolution by James La Barrie | Blue Skies Magazine |

James’ own Beyond Marketing core values.

I’m a dreamer. We spend so much of our lives at work. Shouldn’t it be more fulfilling? Shouldn’t we want more? Is working at a great place with a rewarding and positive culture unattainable?

I know it’s possible. As skydivers, we’re wired differently. We’re passionate about life and about pushing beyond the limits of the status quo. I believe skydiving should lead the adventure sports community in organizational culture and be the example that our businesses are as great as the activity we offer. We just have to take the steps to begin nurturing the cultures that we have been dreaming about.

James La Barrie

Monthly Columnist

About the author: As a former drop zone manager for nine years with proven results, James La Barrie is a different kind of marketing professional. As the founder of DropZone.Marketing, he helps his DZ clients increase revenues by implementing techniques in word-of-mouth marketing (WOMM), social media, company culture, branding and world-class web design.

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