News

Ambush Marketing at Nationals

Skydive Spaceland has announced that “the host’s marketing group will not allow sponsored teams or individuals to promote sponsors onsite during Nationals. This means sponsored teams/individuals cannot set up any tents, flags, airblades and more showing any company logos. If you have a packing tent you want to use during Nationals but it has a sponsor logo then you must completely cover up the logo on both sides of the material.” In addition, “The host will have an onsite marketing team patrolling the venue taking care of our partners making sure there is no ‘ambush marketing’ onsite.”

Ed Scott, Executive Director of USPA says, “USPA has just learned of the DZ’s policy. We’re currently reviewing the agreements and past history of Nationals sponsorship so we can come to a conclusion. But we’re not there yet.”

From www.uspanationals.com/Partnerprotection.htm:

For immediate release: Team/Individual athlete sponsors
Event: USPA National Skydiving Championships
Contact: eric@newstepmarketing.com

For the 2009 USPA National Skydiving Championships, sponsored teams or individuals will be allowed to wear their sponsored gear and sponsor clothing but they will not be permitted to hand out any sponsor products, literature or advertisements about these companies.

Skydive Spaceland is building strong partnerships for the USPA Nationals scheduled for Oct 12-25, 2009. The host will have an onsite marketing team patrolling the venue taking care of our partners making sure there is no “ambush marketing” onsite. In an effort to protect the investment of our exclusive partners we must make sure any non-sponsoring company does not promote themselves during the event.

For this reason the host’s marketing group will not allow sponsored teams or individuals to promote sponsors onsite during Nationals. This means sponsored teams/individuals cannot set up any tents, flags, airblades and more showing any company logos. If you have a packing tent you want to use during Nationals but it has a sponsor logo then you must completely cover up the logo on both sides of the material.

If your team sponsor happens to be one of our event sponsors then you can display these these logos without restriction. Thank you for supporting our efforts to build stronger more productive partnerships within the skydiving industry. If you have any questions please contact us at the address above. We look forward to seeing you at this year’s big event.

What do you think?